Tag Archives: Ada Reeve

The Latest Scourge

The latest scourge – a term used to describe the flu pandemic of 1918/19 when the country was already reeling from the devastating effects of the First World War. Theatres and music halls were a welcome escape for many of the population and the authorities saw them as a morale booster in difficult times. There was much debate as to whether music halls should remain open and which, if any, preventative measures should be taken. Local authorities took their own decisions. By October 1918 no regulations had been issued in Oxford as to the closing of places of amusement, even though influenza was rife. Audiences declined considerably and the military authorities placed music halls out of bounds for infantry cadets, although Royal Air Force cadets could still attend. In contrast, at the beginning of November 1918 the licensing committee in Birkenhead issued regulations covering the opening of music halls. The first performance was to take place between 6.30 and 8pm with the premises thoroughly ventilated until 8.45pm when the second performance began. Children under fourteen were not to be admitted under any circumstances and overcrowding should be avoided. Scrupulous cleanliness was expected.

In many areas the military of all ranks were forbidden to attend the halls which had a severe effect on their takings and led to calls for restrictions to be eased. Various medical experts shared their opinion that it was useless to close places of amusement while allowing travel on omnibuses and trains. Oswald Stoll, music hall manager, declared that the epidemic was much more likely the result of a diet lacking in fats and sugar than visits to the music hall. The London Palladium installed an ozone ventilating system and sprayed a strong germ killer all over the theatre between each performance. The Illustrated London News suggested there was no better preventative than a good sneezing fit once or twice a day and various manufacturers talked up the efficacy of their products.



Despite some measures to combat the virus it dealt a blow to performers as well as audiences with popular artists unable to perform. The trade papers sought to play down the seriousness of the outbreak but were reporting many stand-ins for advertised artists. Daisy Jerome, irreverent mimic and singer, cancelled her appearance at the Palladium after succumbing to influenza while coster act, Duncan and Godfrey, appeared at the Holborn Empire still suffering from the after effects of the illness. Anthony Burgess, the writer, tells us of his mother’s death from influenza in 1918 when he was two years old. He talks about her life in music halls and her marriage to his father, a pianist in the pit orchestra. I can find no other evidence of Elizabeth Burgess/Wilson appearing on the halls and would be grateful for any information.

Elizabeth Burgess Wilson

Music halls were perhaps more fortunate here than in the States, Canada and Australia where the halls closed for weeks at a time inflicting severe hardship on performers and venues. In her autobiography, Take it for a Fact, Ada Reeve talks of being hospitalised with flu in South Africa with theatres closed and the public warned not to go to places of amusement. All in all, many parallels with the current pandemic and then, as now the fervent wish was to get back to normal.

Ada Reeve


Thanks to British Newspaper Archive, thestage.co.uk, Take it for a Fact – Ada Reeve
Photograph of Elizabeth Burgess/Wilson reproduced with kind permission of the International Anthony Burgess Foundation


That special something

IMG_0012Ada Reeve was born in London in 1874 into a theatrical family and she made her debut at the age of four in the pantomime Little Red Riding Hood at the Pavilion Theatre, Whitechapel. Using the name Little Ada Reeve she continued to appear in plays and pantomime to great acclaim. Her elocution was said to be ‘peculiarly free from Cockney taint.’ In an advertisement in the trade paper, the Era, in May 1884 Little Ada Reeve announced she was at liberty for speciality and Christmas for the principal child’s part and was said at ten years of age to be a singer, actress, dancer, reciter and drum soloist.

Ada turned to the music hall when her father became ill as a way of earning more money to support her large family. Her first appearance at the age of fourteen was at the Hungerford Music Hall, better known then as Gatti’s-under-the-Arches in Charing Cross. She delivered comic songs, the words of which she is reported to have spoken with a little singing at the end of each line. She was a dainty dancer and not averse to finishing her act with a cartwheel across the stage encouraged by the audience shouting, ‘Over, Ada’. Eventually she gave up on this, telling them, ‘I’m grown-up now!’ Her popularity was such that when she appeared at the Hippodrome Portsmouth in November 1907 her name featured seven times in the advertising material with theatre patrons urged to buy tickets at once owing to the great demand for seats. We are told it was a special engagement at a millionaire salary. The rest of ‘the wonderful star company’ is squeezed in at the bottom of the advert.

IMG_0011Ada also made a name for herself as an actress and performed in musical comedy travelling to the States, South Africa and Australia appearing in theatres and music halls and winning admirers wherever she went. In interviews she was quick to dispel the myth of drinking champagne out of slippers and insisted it was all very proper with the evening ending with a thank you and goodnight on the doorstep. She received many letters from stage door johnnies and in a production where she played the part of an actress she would sometimes amuse herself by reading out these real billets-doux instead of sticking to the script.

In 1905 Ada sued the Weekly Dispatch for misrepresenting her in a published interview. She was read the article before publication and objected to certain content but it was published anyway with her signature as if she had written it. The article stated in a headline that Ada Reeve earned £250 a week and she denied having said this as it was untrue and would make her look foolish and boastful to say so. Other performers had mentioned it to her and it was thought to be in bad taste. She also denied signing the article. The defendants claimed she had not quite understood their intentions but agreed to pay her costs and the action was terminated.
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Ada was herself taken to court by Millie Hylton, ‘her stage rival’, whose counsel asked for Ada to be committed to prison. She had breached an undertaking not to sing Miss Hylton’s song I couldn’t help being a lady. Miss Reeve said she only sang the song once, as an encore, ‘because she had received so many encores that she did not know quite what to give.’ The judge said that Ada could have forgotten the undertaking in the excitement of the encores. He accepted her apology but she would have to pay the costs of the case.

 

 

IMG_0013Ada Reeve continued to work as an actress on stage and in film. Her last stage role was at the age of eighty and she appeared in her last film at the age of eighty-three. She died in 1966 at the age of ninety-two. She had that special something which audiences responded to and in this clip we can see that charm and hear that voice, still clear in her eighties. She is talking to Eamonn Andrews after an appearance on the television show This is your life.

 

 

 

Thanks to the British Newspaper Archive, Fifty years of Vaudeville-Ernest Short, The Northern Music Hall -G. J. Mellor, The Big Red Book