More about Florrie

Florrie Forde lived for a time in the music hall community on Shoreham Beach in West Sussex. She opened a dance hall called Flo’s Beach Club which had a dubious reputation among some local residents for scandalous behaviour. She lived in a house called Gull’s Nest and one of her enduring songs is I do like to be beside the seaside. Predictive text turns her name into Florid Forde which seems a little unfair. Here is a link to Florrie singing.

Florrie Forde I do like to be beside the seaside 1909

Spencer Gore painted Florrie Forde at the Old Bedford Music Hall on Camden High Street in London in 1912. She appears to be winking.

A singer at the Old Bedford Spencer Gore 1912

A singer at the Old Bedford
Spencer Gore 1912

Other music hall stars who liked to be beside the seaside were the already mentioned Marie and Cecilia Loftus, living at bungalows Pavlova and Cecilia and Vesta Tilley at The Bungalow. Marie Lloyd was reported to be the first woman to own a car on Shoreham Beach.

More pictures can be found in the publication HollywoodbySea by Edward and Alice Colquhoun.

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